I wonder whether the reason we (collectively) usually reminisce about the past, claiming “it was better back then” is because it was rather – to put it more accurately – just a little Less worse. Global Capitalism’s advance was a little less, it hadn’t swallowed as many little bits of freedom and individuality, which bit by bit make life a little bit more worth living.
Year by year the advance of this vacuum grows. One day nothing will be left to hold on to but bitter anger.
We are led to believe that everything that is new is better. Excited by the claims that the new will make our lives so much better, we are not aware that the true liberties of life are being swept from under our feet.
Lets start from a small place
During the last month both my Mp3 players have died on me after owning them no more than a year. To start with this is a bummer, because i do a lot of walking to and from places and the music helps to drown out the oppressive and intrusive noise from the ceaseless stream of cars.
More importantly, why have they just suddenly died?. The general compromise one usually makes about modern electronic devices is that “they make things to last these days!” without really questioning it any further, after all its only a small little piece of plastic. Though i may have a guarantee and some of packaging hidden somewhere in the house, one wonders whether it is worth the hassle of searching for all the bits, then having to prove you are not lying to the company worker on the phone. “Why not go out and get a new one? there will be new and seemingly better models out now”.
This is when my suspicions grow, it seems likely to me that these products have a purposely made short lifespan, so that the customer will keep on returning to spend more money and newer models. It doesn’t take a genius to realize how easy this half-scam is to pull off in our consumer society. In a fast and hectic World, little things like mp3 players, make a big difference in trying to forget about the cold and relentless modern world. We are hooked on these little ways to escape, and it is so much quicker to just go and buy a new model.
Don’t call me silly for criticizing giants with tiny 8cm music players.These are the little aspects the lead to the big ideas that feed modern capitalism’s tyrannical rule. To say it is only an mp3 player and it doesn’t matter, is to let evil go by the fingertips. This little discrepancies, that are easier just to swerve around, allows this global tyranny to build even more walls around our liberties.